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Sitting Pretty

Shoe shopping can be a fun day with friends. For some it’s a nerve-fraying visit with a toddler. In either scenario consumers want an inviting and comfortable in-store experience. A combination of visual merchandising, ample space and comfortable seating play an important role. Nothing takes the fun out of shoe shopping more than lack of seating. Try on a pair of shoes while leaning against a wall. Or worse, balancing on one foot like a flamingo. Customers don’t want to feel like their comfort is an after thought.

Provide a relaxing, well stocked and organized environment

Include sturdy seating and easy access to mirrors. Space seating no more than 10 feet apart. This gives customers plenty of room to sit, try on and walk around without venturing too far from their belongings.

Modern and sleek, this perforated metal shoe bench features a hammertone black finish. Tilted mirrors flank each end for convenience. Measuring 36″w x 16″d x 18″h, it provides easy accessibility while taking up very little space.

Shoe Bench

Provide convenience and comfort

 

Prepare for Christmas Shoppers

Prepare for Christmas shoppers by de-cluttering your store.

Too much choice overwhelms a customer’s mind and it shuts down. If you’re trying to improve conversion rates – and who isn’t, much like a writer, you need to edit.

Start with the easy things. Plan for a fall sale so you can move out these customer distractions.

Black Friday

Black Friday shoppers swarm retail stores in search of the best deal

The orphans
It’s great to have a must-have toy, accessory or tool – until you sell all but the last one. Before re-ordering, critically look and see if the market has moved on. Then slash the price of the last one – even if you sold a ton of them at full price.

The dogs
Sitting on complete lines that you ordered in the wrong color? Competitor blew them out at a low price? Who cares? Now’s the time to make them sound like gold and strike their price. If you have to, clean up the boxes, polish the chrome or do whatever it takes to make them look new again. Put up a sign that says, Special Purchase 60% off and move them out.

Once you’ve cleared out all of that merchandise,
don’t fill it up again with more stuff!

Give your edited collection of merchandise more space for customers to move in and around items so they stand out. Use smaller round tables nested around each other to create dramatic display areas for high-profit items throughout your store.

Shopping Baskets Make A Difference

Put baskets where customers can see them. Don’t put them in the Transition Zone -otherwise known the store entrance. Customers won’t really “see” them in this area of the store and are more likely to breeze by without stopping.

Place the baskets a little further inside to help increase sales.

Scatter them throughout the store. Customers may enter your retail store with one purchase in mind but be subsequently be lured into buying more things, either out of impulse or because they suddenly remember they need an extra this or that. Remember also to keep your stacks of baskets high enough so as not to inconvenience your customers – nobody likes stooping when they have their hands full. 

Offer a basket to customers carrying more than 3 items. The likely response is a smile from your customer (people like being helped) and a grateful acceptance of the shopping basket. After all, holding a basket is preferable to being hampered with no hands left to touch and read other items in the store.

Shopping Baskets

Handheld Shopping Baskets

Customers can order a set of 12 including chrome frame stand and sign. Each basket features metal handles that fold down allowing them to stack neatly and easily when not in use.

Folding Merchandise Towers

Most of us have a finite amount of square footage we can use. But we’re always looking for more room. If you’re looking for more merchandising space, think vertical. These folding towers are the perfect solution. Choose a black or chrome finished metal frame. Each tower includes 3/16″ tempered glass shelves and shelf rests.

Stylish Merchandising Towers Fold for Easy Set Up and Storage

Just as important, the towers can be stored quickly and easily when additional merchandising isn’t the focus. Because towers are available in three heights, you can mix and match them to fit your space. The 68″ tower includes five glass shelves. Our 52″ unit ships with four glass shelves. And the 37″ tower comes with three glass shelves. All towers are 18″ wide by 18″ deep.
Shelves can be adjusted in 1-inch increments and additional shelves can be added if more merchandising space is needed.

Folding towers

Folding merchandise towers

Looking for something more unique? Use wood shelves in addition to, or instead of glass. Combine wood and glass shelves for a unique design. Wood shelves are available in white, black, maple and cherry. If you have something different in mind, we can give you a quote for a custom shelf or tower.

Fixture Quality and Cost

All too often customers take the less expensive route and manufacture in-store P-O-P displays with low-cost materials like cardboard, which can be easily damaged. Despite the sticker shock that can accompany high-quality displays, remember that you get what you pay for.  A cardboard sign may be easy on the budget, but the ROI quickly diminishes if it only lasts for half the intended lifecycle. Whereas displays made with higher quality, durable materials can withstand transportation, setup, cleaning and frequent in-store contact.

In marketing, perception equals reality

P-O-P displays are no exception. When shoppers see well-designed P-O-P displays, they make a mental connection between the quality of the display and the associated product. In turn, cheaply made displays can have an adverse effect on consumers’ opinion of the product or brand. If you’re trying to improve quality perception, semi-permanent P-O-P displays may be the solution. Longer-lasting in-store fixtures are designed to be easily cleaned and restocked. They always look new and reduce the need for frequent repairs and replacements, resulting in greater success and higher ROI.

Custom fixtures

KC Store Fixtures offers quality custom design and fabrication of P-O-P displays and showcases. A wide range of materials from wood and glass to plastic and metal are available. With over 40 years of combined experience, our design team has can create a solution for any budget.

Flexibility and Convenience with Grid

Are you looking for the Superhero of displays? When it comes to trade shows, art exhibit displays or other “knock-down” type booths, grid panels are the answer.

A Dynamic Duo

Heavy duty wire panels are easy to set up and their modular design gives limitless creative options when designing a layout. The added bonus is that these superheroes lie flat during transportation and require less space to store when not in use. But just like any superhero, there is always the understated, less glamorized sidekick that makes the superhero look good. For give this dynamic duo it’s superpower, you need the all important grid connectors. A hidden strength when setting up your grid display. Attached along the vertical edges, grid connectors provide a sturdy, rigid connection between panels while allowing flexibility to create your own configuration.

Display booth. Accessories.

10×10 trade show booth.

Grid panels are available in a variety of sizes and three colors. If you want a custom solution but don’t know where to start, give us a call. Our knowledgeable and friendly sales associates can help you .

As Seen On The Fox Business Network®

As announced, we were featured in a production of Manufacturing Marvels®, that aired on The Fox Business Network®  on Wednesday, November 19th.

Produced by award winning producers Bob May and Bryan McCullough and narrated by nationally acclaimed voice talent John Criswell, the 2-minute Manufacturing Marvels® production spotlights American manufacturers in a multitude of industries.

Marvel Production Group, LLC (MPG) visited KC Store Fixtures on November 5th, where they toured our 130,000 square foot facility, including the showroom, design, production and warehouse facilities. While on-site, MPG captured the engineering, production and packaging stages of our manufacturing process. In addition to the sophisticated machinery, the segment also highlights the craftsmanship process used on high-end customized projects.

 

KC Store Fixtures To Be Seen On The Fox Business Network®

We are proud to announce we will be presented in an upcoming production of Manufacturing Marvels®, airing on The Fox Business Network® at approx. 8:30-8:44p.m. CST on Wednesday, November 19th.

Produced by award winning producers Bob May and Bryan McCullough and narrated by nationally acclaimed voice talent John Criswell, the 2-minute Manufacturing Marvel® production spotlights American manufacturers in a multitude of industries.

Marvel Production Group, LLC (MPG) visited KC Store Fixtures on November 5th, where they toured our 130,000 square foot facility, including the showroom, design, production and warehouse facilities. While on-site, MPG captured the engineering, production and packaging stages of our manufacturing process. In addition to the sophisticated machinery, the segment also highlights the craftsmanship process used on high-end customized projects.

After its air date, the video will be featured on our website.

WOW! Excellent Customer Service

Ray-Brown-squareThe award for outstanding service goes to….Ray Brown!

Ray Brown received the WOW Award from the new store set up team of Petsense– a rapidly growing pet supply and grooming business.“Ray has been our contact at KC Store Fixtures since we placed our first order years ago. While Petsense was, and still is, a relatively small company, Ray and KC Store Fixtures took a chance on us and helped us become successful,” Scott Rabun, Vice President of Logistics for Petsense said. He continued, “Ray is professional and thorough, catching any mistakes we make in ordering, and making sure we have inventory available. He is genuinely concerned about our account and adds value to our business every day.”

Ray continues to work with Petsense and states he is thankful for the privilege to partner with their associates. He mentioned he is honored that their team believes his efforts contribute to successful new store openings.

“I look forward to working with Petsense and all our customers each day. I strive to provide every customer with exactly what they need, while making their purchasing process as easy and comfortable as possible,” Ray said.plaque

Thank you Petsense for honoring KC Store Fixtures salesman Ray Brown with the WOW Award.

Merchandising 
Techniques that Work

Store floor planIf you own a retail store or are considering opening a new retail location, there are a variety of challenges to be considered. The location, physical building space, inventory assortment, fixtures, store operations and financial accounting aspects represent a few of these challenges which require some very important decisions.

The decisions pertaining to each of these challenges are extremely important to the success and profitability of the business. However, for this segment, the focus will be on physical retail space, proper store fixturing and how to develop a successful retail atmosphere to support the inventory assortment.

See the rest of the article by KC Store Fixtures owner/founder Leo Galey here